September Drop is here, and with it comes a fresh wave of everything new. We’ve been watching the biggest brands launch their latest creations, and it’s clear this month is all about audacious self-expression and fearless innovation. From Gucci’s cinematic storytelling to Police’s bold new watches, each piece is a statement. The launches are personal, too, like Fire-Boltt’s AI eyewear that changes how you see the world, or a new Swiss-made timepiece that celebrates subtle luxury.
This is the month that tech meets elegance and style takes on new meaning. Whether your passions lie in high fashion, cutting-edge tech, or chic interiors, TheGlitz’ curated list has something just for you. Discover more here.
GUCCI

Gucci presents “The Tiger,” a short film directed by Oscar winner Spike Jonze and Halina Reijn, showcasing looks from Demna’s latest La Famiglia collection. The film’s synopsis follows a family matriarch as her perfectly crafted facade cracks during a birthday celebration. Premiering in Milan on September 23, the film features a star-studded cast including Demi Moore, Edward Norton, Elliot Page, and Kendall Jenner.
Screenings:
The Tiger will be presented with select screenings in New York City and Milan. September 24 – Cinema Village (New York City) September 25 – Palazzo Mezzanotte (Milan)
Tickets available on gucci.com The short film will be available to watch on all Gucci channels on September 24, 12 am CEST.
Gucci: La Famiglia

Gucci has introduced the La Famiglia collection, which marks the genesis of a new, extravagant, and daring era for the brand. The collection is a study of the “Gucciness of Gucci,” expressing the brand as a mindset. It reinterprets the House’s codes through framed portraits of an extended Gucci family, captured by photographer Catherine Opie, made up of singular personalities.
FIRE-BOLTT

Fire-Boltt, India’s fastest-growing wearable tech brand, has launched FireLens Vision AI, an intelligent eyewear line. The sleek, lightweight glasses feature an 8MP AI-powered camera that works as a hands-free camera, real-time translator, and personal assistant. The new line blends advanced technology with a contemporary design, making it a category-defining product.
FireLens Vision AI is available starting September 19, exclusively on Flipkart and Fire-Boltt.com.
URBAN Smart Wearables

URBAN Smart Wearables has launched two new portable charging solutions: the URBAN CAMP Powerbank and URBAN CAMP 2 Powerbank. The flagship CAMP model features a massive 30,000mAh battery with 65W output, designed for simultaneous laptop and device charging. The compact URBAN CAMP 2 offers a travel-friendly 22.5W output and includes a convenient retractable Type-C cable. Both models feature rugged, durable designs and intelligent IC technology for efficient, hassle-free charging.
Both products are available via URBAN’s official website (www.gourban.in), leading e-commerce platforms including Amazon and Flipkart, and at select offline retail stores across India.
POLICE

Police has launched its Fall/Winter 2025 watch collection in Mumbai with the campaign “Audacity Wanted” and brand ambassador KL Rahul. Designed for a GenZ audience, the collection features standout designs including the Bullhead, Cranium, Tough Gear, and Cyclone. This new lineup inspires wearers to embrace self-expression with audacious statement pieces that seamlessly transition from day to night.
Price: INR 22,999
Elegance Belle Collection by ATLANTIC

This festive season, discover the Elegance Belle Collection—a timepiece that redefines luxury with its refined details and poised presence. Crafted in stainless steel or rose gold PVD, the slender rectangular watch features a mother-of-pearl dial with delicate Swarovski accents and a sapphire crystal for lasting clarity. Powered by a Swiss-made Ronda R1062 quartz movement, the collection is a blend of subtle elegance and precise engineering. The watch is also water-resistant up to 50 meters, combining everyday reliability with timeless style.
GUESS WATCHES

Guess and Gc Watches have unveiled their Fall/Winter 2025 Collection, which marks a major milestone with the introduction of Automatics to GUESS watches. The collection features nearly 35 exquisite families, offering a versatile range of timepieces that blend precision with modern style. Priced between ₹10,000 and ₹30,000, each watch is designed for those who want to wear time with confidence.
The all new Guess watches are available at all Timex-authorized retailers and justwatches.com
Fur Jaden

Fur Jaden, a leader in travel accessories, has partnered with DC and Warner Bros. to launch a limited-edition Superman-Inspired Travel Collection. This functional, fashion-forward collection is designed for Millennials and Gen Z and includes a suitcase, backpack, and padel bag. Each piece fuses durable, lightweight design with the iconic legacy of Superman, all while maintaining the brand’s commitment to eco-conscious materials.
Zoya launches Whispers from the Valley

Zoya, the exquisite diamond boutique from the House of Tata, has unveiled its iconic collection Whispers from the Valley in Hyderabad with brand ambassador and global fashion icon Sonam Kapoor.

Inspired by the ever-changing seasons of Kashmir, the collection celebrates nature’s poetry through art-like, fluid designs. From the warmth of autumn’s Chinar leaves to the freshness of spring tulips and the shimmer of snow-kissed green apples, Whispers from the Valley captures timeless beauty and the spirit of renewal in every jewel.
LAKMĒ

The House of Lakmē has launched its new Be-Jewel collection, redefining maximalist makeup with a focus on soft glam and effortless jewel-inspired shimmers. The campaign, featuring brand ambassadors Kareena Kapoor Khan and Aneet Padda, highlights the collection’s skin-friendly, wearable makeup that delivers a radiant, transformative look in a single swipe, from pearl-like luminosity to diamond-shimmer lips.
TOO FACED

Too Faced has launched the new Born This Way Soft Blur Flexible Finish Setting Powder. This ultra-lightweight, pressed powder is designed to set, blot, and refresh makeup, providing an oil-controlling and soft-focus finish that effortlessly blurs pores and imperfections. The cloud-like texture ensures a smooth application without caking or settling into fine lines, leaving skin with a photo-ready, flexible finish. Available in four versatile shades—Light, Medium, Tan, and Deep—the compact is suitable for all skin types and is perfect for touch-ups on the go.
MAC Cosmetics

In a bold beauty moment from the finale of The Summer I Turned Pretty, MAC Cosmetics’ cult-favorite M.A.Cximal Silky Matte Lipstick in Russian Red made a statement. The newly reimagined formula delivers more color, comfort, and long-wear with a silky-smooth, powerful matte finish. A true classic across generations, this universally flattering shade solidifies its place as Belly’s ultimate power lip, redefining bold beauty on screen.
Priced at ₹2,550, the lipstick is available online at nykaa.com and at all M·A·C stores nationwide.
AMINU

Aminu has launched Milky Mineral Sunscreen, a revolutionary mineral sunscreen designed to feel like nothing at all. This ultra-fluid, 100% mineral formula offers a seamless application with no white cast or pilling. It provides full-spectrum defense with SPF 50, PA++++, is 40-minute water resistant, and features a clean, silicone-free formula with skin-kind ingredients like niacinamide.
PAULA’S CHOICE

Paula’s Choice has launched the Pro Collagen Multi-Peptide Booster, a targeted treatment with six pro-collagen peptides to firm and smooth wrinkles. This silky, lightweight gel absorbs instantly to provide multi-layer support for youthful-looking skin. Clinically proven to visibly smooth lines in just 15 minutes and firm skin in four weeks, the formula is designed to deliver both immediate and long-term results.
Schwarzkopf Professional

Schwarzkopf Professional has relaunched its iconic Bonacure range, now powered by the revolutionary Care Boost Complex, a first-of-its-kind formulation created exclusively for Indian hair. The new Bonacure delivers visible results from the very first wash, making hair up to 10x shinier, smoother, and stronger. The collection features three targeted ranges: Repair Rescue with Arginine to reverse damage, Color Freeze with vegan color-locking technology for up to 90% color retention, and Frizz Away with Babassu Oil for 72 hours of frizz control and humidity protection.
The Schwarzkopf Professional Bonacure range is available at leading salons across India and online via Nykaa and Amazon.
House of Moksha

House of Moksha, a contemporary fragrance house, has unveiled a new signature collection perfect for the festive season. The collection redefines gifting with four artisanal creations designed to leave a lasting impression. Scents include the refined Rose Oud, the passionate Scarlet Love, the commanding Greek God, and the elegant Tobacco Oud, with each fragrance crafted to celebrate a distinct mood.
ADORABLE BLISS

Adorable Bliss has launched three new perfumes, each designed for a distinct mood. The collection features Regal Oud, a bold and powerful fragrance of rose and oud; Floral Serenity, a soft and elegant blend of modern florals; and Citrus Veil, a bright and airy scent with notes of tangerine and lime. The new perfumes offer a versatile range of options for any occasion.
POLTRONA FRAU

Poltrona Frau has introduced the DressCove Night System, a new modular and sectional system for wardrobes and walk-in closets, designed by architect Dante Bonuccelli. The system uses an innovative upright structure for a visually lighter configuration, blending Pelle Frau® leather and wood with a sophisticated, integrated lighting system. Highly versatile, it offers both side panel and free-standing solutions with a wide range of customizable accessories.
OneRareIndia

OneRareIndia has launched a new collection of vintage items celebrating India’s rich heritage. The collection features a hand-painted Indian miniature painting from the world of Rajputana, meticulously detailed with natural stone colors and real gold. Also included is a vintage 92.5% sterling silver photo frame, handcrafted with intricate elephant head legs and elegant peacock motifs.
Available at- https://onerarefind.com/
BHARAT VEDICA

This Navratri, fuel your festive fast with the new Navratri Combo from Bharat Vedica. The wellness brand is known for its pure, organic, and natural foods, all sourced directly from farmer clusters. The combo offers a range of clean-label, farm-fresh essentials, perfect for those observing the fast and practicing intermittent fasting.
THE PIANO MAN

The Piano Man presents singer-songwriter Anna Erhard, the Swiss-born and Berlin-based musician known for her witty and offbeat style. A storyteller at heart, Erhard has captivated audiences globally with her sharp lyrics and soul-stirring live performances. Experience her unique sound this September in an unforgettable evening of artistry and live performance.
Date: Thursday, 25th September, 2025 | Time: 8:30 PM onwards | Genre: Pop | Tickets: Book Now
Venue: The Piano Man, Eldeco Centre, Malviya Nagar, New Delhi 110017
JAMESON Ginger Ale X WARNER Music India
Jameson Ginger Ale and Warner Music India have collaborated on “Quote That,” an electrifying new song by artists KING and Sanjith Hegde. The project unites two distinct soundscapes, merging contemporary energy with classic soul. The collaboration celebrates a spirit of kinship and creativity, with the official music video now live across all digital platforms.
INDIAN CULINARY FORUM

The Indian Culinary Forum (ICF) will host the 22nd Annual Chef Awards, India’s largest celebration of culinary excellence, on Monday, October 13, at The Ashok, New Delhi. The event will see over 250 chefs compete across 12 categories, with awards recognizing a wide range of specialties. The awards will also honor industry stalwarts with prestigious accolades, including a Lifetime Achievement Award and the special Shri. Anil Bhandari Memorial – Chef of the Year Award.
Dhoomimal Gallery

India’s oldest modern art gallery, Dhoomimal Gallery, proudly presents the 34th Annual Ravi Jain Memorial Foundation Exhibition and Awards. The landmark event, celebrating excellence in contemporary Indian art, will feature over 120 works from 60 emerging artists. The exhibition opens on September 29 and runs until October 15, with the awards ceremony on October 14 to honor four winners with a prize of ₹1,00,000 each.What:34th Annual Ravi Jain Memorial Foundation Exhibition & Awards 2025
When: September 29 – October 15, 2025 (Entry free) | 11:00 am to 7:00 pm (Sunday Closed)
Where: Dhoomimal Gallery, G-42, Outer Circle, Connaught Place, New Delhi
Highlights: 60 emerging artists showcasing 120+ works across paintings, sculptures, digital & video art
Awards: 4 young talents to be honoured with ₹1,00,000 each and continued mentorship
Why Attend: A landmark platform nurturing the next generation of Indian contemporary art, carrying forward Ravi Jain’s vision