When Farhan Akhtar and Shibani Akhtar collab with trailblazing wear-tech brand Nu Republic as their brand ambassador, you know things will be super cool. And indeed it was, in their #NuCodeOfCool, the dynamic duo talked to Sumita Chakraborty, Editor-in-chief, TheGlitz, about Nu Republic – a brand on a mission to transform wear-tech from being merely functional tools into a powerful form of self-expression, fashion and style to much more… Over to Farhan and Shibani Akhtar.

You are the Brand Ambassador of Nu Republic? What made you pick this brand?

It’s an absolute pleasure to be associated with Nu Republic. We were drawn to the brand because of its commitment to innovation, quality, and style. They push the boundaries of technology while prioritizing aesthetics and user experience, creating a unique fusion of cutting-edge tech and contemporary design that sets them apart. Nu Republic appeals to a wide audience of music and tech enthusiasts. Whether you’re an audiophile, fitness lover, or just someone who values great sound, Nu Republic has something for you. Their diverse range of headphones and speakers caters to different needs and preferences, making it an ideal choice for those who appreciate both technology and style.

What does Nu Republic wear tech represent for you?

Farhan Akhtar: “Nu Republic Wear Tech represents a fusion of style and technology that truly resonates with the modern lifestyle. As someone who is always on the move and constantly exploring new avenues in the entertainment industry, I find the combination of fashion and technology incredibly appealing. Whether it’s their stylish headphones, smartwatches, or other wearable tech products, Nu Republic has managed to strike the perfect balance between aesthetics and functionality. It’s more than just a brand; it’s a statement that speaks to the forward-thinking individual in today’s fast-paced world.”

Shibani Akhtar: “I completely agree with Farhan. Nu Republic Wear Tech is a brand that seamlessly blends fashion and innovation, which is something I personally value. As a fitness enthusiast, I appreciate the smart features of their products that help me stay connected and on top of my health and wellness goals. Whether I’m out for a run or just out and about in the city, Nu Republic products not only complement my style but also enhance my overall experience. Being brand ambassadors for Nu Republic allows us to share these exceptional products and the brand’s vision with our fans and followers, and we’re thrilled to be a part of this journey.

What is the #NuCodeOf Cool?

Farhan: “The #NuCodeOfCool represents a new wave of thought and lifestyle that resonates with today’s generation. It’s all about embracing individuality and authenticity and breaking away from conventional norms. Nu Republic is a brand that celebrates these values, and I’m proud to be associated with it.”

Shibani: “Absolutely, it’s about being unapologetically yourself, which is something I deeply resonate with. Nu Republic products are designed to complement our fast-paced, on-the-go lifestyles, ensuring that we stay connected while enjoying music and entertainment. It’s all about being stylish, staying connected, and having a good time.”

There are so many tech brands… how does Nu Republic compare to other tech brands?

Farhan Akhtar: “Nu Republic is a brand that truly stands out in the tech world. They prioritize innovation, style, and quality in all their products, making them unique in the market. We’re proud to be their brand ambassadors!”

Shibani Akhtar: “Nu Republic offers a refreshing blend of fashion and technology. Their products are not only functional but also fashion-forward, catering to the modern lifestyle. We believe they set themselves apart from the competition.”

In summary, Nu Republic stands out by combining technology with style, emphasizing music and entertainment, and promoting individuality and authenticity through the #NuCodeOfCool. These factors collectively make it a unique and compelling choice in the tech market.

Could you list three milestones that Nu Republic is super proud of?

Nu Republic has achieved significant milestones that we’re proud of, including:

Cutting-edge Audio Technology: Nu Republic has consistently pushed the boundaries of audio technology, delivering high-quality sound and innovative features in its products.
Unique Design Aesthetics: The brand’s commitment to blending style and substance is evident in its chic and modern product designs, which cater to the preferences of the fashion-forward consumer.

Customer-Centric Approach: Nu Republic places a strong emphasis on customer satisfaction, providing top-notch support and after-sales service, ensuring that users have a delightful experience with their audio products.

These achievements align with our values, and we’re excited to continue promoting Nu Republic’s excellence in the audio industry.