Allied Blenders and Distillers Limited (ABD), the largest Indian-owned Indian-made foreign liquor (“IMFL”) company and the third largest IMFL company in India for sales volume between Fiscal 2014 and Fiscal 2022 has won at the International Taste Institute (ITI) Awards, Brussels. TheGlitz reports.
Three premium products from the company, namely, X&O Barrel Premium Whisky, Sterling Reserve Premium Cellar Brandy, and Sterling Reserve Blend 10 Premium Whisky have been recognized as Remarkable Products. This achievement stands out from a total of 9 wins for the ABD portfolio.
A distinguished jury comprising over 200 top-tier gastronomy experts from 20 countries evaluated and awarded Superior Taste awards to the ABD portfolio. Winners included Srishti Premium Blended Whisky, Kyron Premium Brandy, Officer’s Choice Blue Whisky, Sterling Reserve Blend 7 Whisky, ICONiQ White Whisky, and the flagship Officer’s Choice Whisky.
Commenting on the occasion, Bikram Basu, Chief Strategy & Marketing Officer at ABD, said, “We are happy that ABD’s products have been recognized by the prestigious International Taste Institute, Brussels. Over the years, we have developed a well-recognized product portfolio, and transformed from a single brand company to multi-product and multi-brand company with presence across various categories and segments of the IMFL industry in India. Our consumer centric approach in building brands has enabled us to achieve high sales volumes. “
Arun Barik, Executive Director, said: “It’s gratifying to see new blends like Sterling Reserve Premium Cellar Brandy and X&O Barrel Premium Whisky earn prestigious awards, and Sterling Reserve Blend 10 being consistently recognized as a Remarkable Product for three consecutive years by a jury.”
About ABD:
Allied Blenders and Distillers Limited
Allied Blenders and Distillers Limited (ABDL) is the largest Indian-owned Indian-made foreign liquor (IMFL) company and the 3rd largest IMFL company in the country, in terms of annual sales volume between Fiscal 2014 and Fiscal 2022. Its flagship brand, Officer’s Choice has been one of the top selling whisky brands globally in terms of annual sales volumes between 2016 and 2019. The Sterling Reserve brand and ICONiQ White Whisky, its semi-premium offerings, have met with success. The company has a portfolio that has strong presence in spirit categories of whisky, brandy, rum, vodka and gin that exported to 14 countries. Today, its network includes 9 owned bottling units, 1 owned distilling unit and 23 non-owned manufacturing units.
You might also like: India’s Best Whisky And Brandy Brands
