DaMENSCH’s campaign with Vicky Kaushal is TAUBA TAUBA!

Share this on

Share on facebook
Share on twitter
Share on whatsapp
Share on email

Hold onto your seats, fashion enthusiasts! DaMENSCH, the trailblazer in men’s innerwear and athleisure, teamed up with Bollywood heartthrob Vicky Kaushal to drop a show-stopping music video ad campaign. The theme? ‘DaMENSCH is a new feeling.’ And trust us, it’s a vibe you need to feel to believe! TheGlitz reports.


DaMENSCH & The Great R D Burman

Imagine this, a music video kicking off with infectious beats inspired by the legendary R.D. Burman, but here’s the twist—the lyrics are total gibberish! Yep, you heard that right. This playful twist perfectly captures the indescribable comfort of DaMENSCH, a unique sensation that words just cannot capture.

Tauba Tauba Vicky!

Vicky Kaushal is all in on the fun, “When the campaign idea was pitched to me, I was stoked! It’s fresh, it’s different, and it’s exactly what a new-age brand like DaMENSCH is all about. You really have to experience this new feeling to get what we’re saying through these visuals.”

So, get ready to catch Vicky in DaMENSCH’s indescribable comfort and groove along with this game-changing campaign. DaMENSCH and Vicky Kaushal are here to shake things up and redefine innerwear excitement with a fun, quirky, and unforgettable campaign that’s sure to get everyone talking!

Decode the look: In one look, Vicky rocks a vibrant Better Blue Neo cotton vest that screams summer cool for that breezy, laid-back vibe. This outfit not only showcases his toned physique but also highlights the comfort and versatility of DaMENSCH’s apparel.

Switching it up, Vicky goes for a classic White Bamboo Round Neck Vest giving off a sporty yet stylish aura that’s ideal for any day-to-night adventure. With his trademark charisma and effortless charm, Vicky effortlessly embodies the brand’s ethos of blending comfort with contemporary fashion, making every outfit a statement in itself.

Bad Newz & Kat

As for Vicky, he is trending as his film ‘Bad Newz’ is making huge headlines all across the nation more so the song ‘Tauba Tauba’ has become super viral. As for his unbelievable dance moves in the song, they have undoubtedly fired up the ‘Net.

Vicky is known for his ‘awesome’ dance moves, but wife Kat does not think so. Supposedly, Kat feels Vicky dances like a “Baraati”. However, in ‘Tauba Tauba’, Kat didn’t think that!

Talking about Katrina’s reaction to “Tauba Tauba,” Vicky Kaushal shared, “The biggest relief was when she approved of the song. She was like, ‘This is good’. And I was like, ‘Shukar hai (thank God)’.”

In fact, a few days back, Katrina also took to her Instagram story to give a shout-out to the trailer of Bad Newz which also has a Katrina reference. Reposting the trailer from Vicky’s Instagram account, Katrina wrote, “Can’t wait for this. Congratulations.” She also tagged Amritpal Singh Bindra, Karan Johar and Anand Tiwari.

Vicky Kaushal in Tauba Tauba

During the trailer launch event, Vicky revealed he had hinted to his wife that she was a part of Bad Newz, which had left her confused. Bad Newz depicts a rare case of heteropaternal superfecundation, where two separate eggs are fertilised in the same menstrual cycle of a woman by sperm cells of two different men.

Of late, Katrina has been making headlines for her pregnancy rumours. While at the trailer event, referring to the pregnancy rumours, Vicky was asked about “the good news” of his real life, to which he replied, “Abhi ke liye aap Bad Newz enjoy kar lo, jo hum la rahe hain. Jab uska (good news) time aayega, we won’t be shying away from giving that news.”

Whatever it may be, Bad Newz has brought good news in Vicky Kaushal’s life. So let’s say ‘Tauba Tauba’ and cheer Vicky Kaushal and DaMENSCH.

Share on facebook
Share on twitter
Share on whatsapp
Share on email


Related articles

When it comes to fashion, India is a land of vibrant colors, intricate patterns, and boundary-pushing creativity. Our designers are not just artisans; they are storytellers, dream weavers, and rule breakers. Some of them have taken their creativity to the next level, producing work that is as quirky as it is stunning. TheGlitz takes a look at some of the quirkiest fashion designers in India who are redefining what it means to be fashionable.
Picture this: a grand celebration of global cinema, where auteurs from all corners of the earth come to showcase their masterpieces against the vibrant backdrop of our cultural tapestry. It’s not just a dream; it’s a blockbuster waiting to happen. Imagine a film festival with no boundaries or pigeonholed segments, where a film is judged on the basis of how good it is not because it comes from any particular country. Here, TheGlitz ponders why India should roll out the red carpet for a World Cinema Film Festival?
Bigg Boss OTT with Anil Kapoor has been trying very hard to live up to the stellar reputation of its big brother, the OG Bigg Boss, Colors hosted by Salman Khan. Unfortunately, though TheGlitz loves 'My Name Is Lakhan' Anil Kapoor, sorry to say, he's no Salman Khan and Bigg Boss OTT looks like a sloppy version of the original show. And to top it, in a recent episode, Armaan Malik slapped Vishal Panday on the pretext that he had made a "lewd" comment about his second wife Kritika who walks around the house, prancing around looking dumb as a dumbbell. And the so-called "lewd" comment from Vishal was "I like Kritika Bhabhi. I'm guilty!"
SMOOR - A brand that is synonymous with luxury and crafts the ultimate indulgence experiences with couverture chocolates, was created by the master chocolatier Vimal Sharma in March 2015. The luxury chocolate brand opened its first flagship store in August 2016 in Bangalore to create a new benchmark for Imagined in India's finely crafted foods. And in its endeavour to create luxury chocolates with the finest ingredients, SMOOR brings together authentic ingredients, passionate people, and a premium range of products including chocolates, signature cakes, gift hampers, desserts, beverages, and much more. TheGlitz spoke exclusively to Vimal Sharma, Founder, Director, and CEO of SMOOR, on World Chocolate Day to find out more about SMOOR and more...
Luxury brands have long been synonymous with opulence, exclusivity, and timeless elegance. However, in an era where climate change and environmental degradation loom large, the definition of luxury is rapidly evolving. As global luxury giants embrace sustainability, it’s high time Indian luxury brands step up to the plate. The question is no longer whether luxury brands should practice sustainability, but how swiftly they can integrate it into their core ethos. TheGlitz reports.