Manish Malhotra releases the exquisite Khaab Bridal Collection ’22 that creates prisms through trends, perspectives, and broader narratives.
Stylish, sensuous, and chic… Manish Malhotra is indeed the grand priest of Bollywood fashion. He was the first designer to highlight the importance of costumes in films and was the first costume stylist to become a part of the narration and script reading process to develop the characters’ look. The collaboration heralded a new relationship between stars and clothes. From then on, the designer bequeathed the clothes to movies for it to be the most talked about and around town. Fashion no longer had to remain subservient to vanity; it eventually, attained its legacy which found its surest modern expression in the spectacular, innovative costumes of Manish Malhotra. His supercharged ultra-glam cinematic costumes, each one more memorable than the last makes one dream, the very reason people go to the movies.
Merging the territories of “Reel life Brides” and “Real life brides”, the Khaab Bridal collection’s creations have a timeless blend of the couturier’s obtuse knowledge of the films into his absolute passion for Indian craft and culture. The palette, this season, is nouveau and ebullient in its versions of reds, yellows, and gold. The embroideries are even more intricate, paving away from the regular silver and gold. This collection entails pieces that are further defined with fine thread work in ivory hues, with the brand’s signature sparkle quotient. The ensembles are in touch with the fresh designs and developments in the wedding world and the ever-evolving desire of the new age brides to differ from the traditional sorts. The signature veils, trails, embellishments, and crafts like sequins, Zardosi, Chikankari, Kashmiri remain a mainstay.
Celebratory intricacy and artistry dominate, along with quality and value reign supreme. The exclusive artisanal jewellery collection in the campaign by ‘Manish Malhotra Jewellery, curated in line with Raniwala 1881’ is an amalgam of rich cultural aesthetics and modern influences. His cinematic bridal collection stems from the handcrafted story of heritage textiles in cinematic sight with the identity of today’s globalized generation.
Manish Malhotra and his eponymous label are perfection in an idyllic scene but set against a backstory of imperfections, behind-the-scenes chaos, backstage clutter, lights, hefty equipment, styling pins, mood boards, fabrics, and human figures scampering around to get that one impeccable shot. Oh, and those last touches of adjustments before the director hollers, “action”. Draping the veil to the right, eliminating, or adding accessories, demonstrating posing impressions to models, or offering the director his view of directions, Manish Malhotra knows his definition of perfection and abides by it to the tee. He is the author of everything behind the glamour.
The social media campaign beautifully shot by Tarun Khiwal seamlessly translates the entirety of the couturiers lasting vision into a contemporary language.
“There’s this beautiful shot in the campaign, which is a spotlight, and it’s the perfect cinematic metaphor— a highlighted detail into style, costume, beauty, and jewellery that materialises one look. The strength of that one shot speaks a thousand words and it’s a beautiful projection of perfection. That perfection is my muse; she is the Manish Malhotra Bride.” – Manish Malhotra
