When it comes to turning a house into a home, Nesterra has mastered the art. A premium brand in the upholstery and drapery segment, Nesterra hails from the prestigious Sutlej Textiles & Industries, part of the renowned K. K. Birla Group. But this isn’t just about fabric; it’s about weaving stories of style, comfort, and elegance into every thread.
We caught up with the fabulous Smita Joshi, VP, Home Textiles at Nesterra, who shared her insights with TheGlitz on the brand’s ethos, the latest trends, and why home furnishing is the new ‘It’ in interior design. Spoiler alert: your living room is about to get a major glow-up.
Over To Nesterra and Smita Joshi, VP – Home Textiles
Nesterra has quickly positioned itself as a leader in the upholstery and drapery segment. What inspired the brand to enter this niche, and how has it evolved?
Nesterra, a premium home furnishings brand, was born out of a passion for creating breath-taking spaces that reflect beauty, functionality, and personal stories. Our name, blending ‘Nest’ and ‘Terra,’(meaning home and earth), reflects our vision of crafting aesthetic living spaces, inspired by diverse cultures, nature, and individuality. Each design seamlessly merges style, practicality, and a uniqueness that invites people to tell their own stories through their spaces.
Signature collections like Nesterra’s Global Traveller is especially curated for those who love traveling, embrace bold designs and nomadic views. Similarly, Curtain Bible showcases calming fabrics, soft textures, and serene colours. Each design / piece that leaves our premises goes out with the promise of a premium luxury experience.
Nesterra entered the market to cater to discerning consumers seeking personalized luxury in home decor. Driven by research and a consumer-first approach, we craft timeless, comforting collections that range from minimalist to bold, from traveller to gardener, from geometric patterns to florals. We’re also at the forefront of sustainable trends, offering high-quality options for eco-conscious consumers.
With Nesterra’s versatile collections, where every stitch is personalized and every thread is a reflection of your journey, and culminates in a space you can call your own / that is uniquely yours. This distinct approach has firmly positioned Nesterra as a brand that seamlessly combines sustainability, personalization, and style, redefining modern home furnishings.
As part of Sutlej Textiles & Industries, a renowned name in textiles, how do you integrate the legacy of your parent company into Nesterra’s products?
As a proud brand of Sutlej Textiles & Industries, Nesterra draws strength from the legacy of visionary leadership under KK Birla. With over 90 years of expertise, Sutlej Textiles has built a global reputation for producing high-quality yarns and fabrics. Leveraging this heritage, Nesterra combines Sutlej’s mastery of design and materials to create stylish, durable products that align with modern décor trends while upholding excellence in upholstery and drapery.
Rooted in a consumer-first approach, Nesterra offers fabrics that cater to every personality, drawing inspiration from nature’s beauty, diverse landscapes, and global cultures. Each collection seamlessly weaves these influences into a vibrant tapestry of colours, emotions, and stories, enabling consumers to create spaces that feel uniquely their own. By blending elements from diverse traditions and artistic expressions around the world, Nesterra celebrates individuality and diversity in design.
What are the key factors that differentiate Nesterra’s collections from other home furnishings brands in the market?
Nesterra’s collections distinguish themselves in the home furnishings market through a harmonious blend of high-quality materials, innovativedesigns, and a philosophy centered on individuality. Every fabric, texture, and colour is thoughtfully crafted to reflect personal style, ensuring designs that resonate with one’s personality, lifestyle, and story.
By utilizing only the finest materials, Nesterra creates luxurious textiles that elevate spaces while embodying unique choices and aspirations. With a consumer-driven approach prioritizing personal expression and a commitment to quality and reliability, Nesterra introduces 12 meticulously curated collections annually, embracing the “Less is More” ethos to deliver purposeful designs catering to diverse tastes and lifestyles.
This thoughtful approach not only ensures every collection resonates deeply but also reflects our commitment to sustainability. Unlike other brands that launch 50-60 collections per year, Nesterra’s curated approach reduces waste and minimizes environmental impact. Each collection tells a unique story, evoking specific emotions and allowing customers to personalize their spaces with a cohesive narrative. This approach ensures every collection offers fabrics that transform and redefine spaces with style, character, and meaning.
From Morrison Blooms’ nature-inspired artistry and Tribaloom’s vibrant cultural stories to Global Traveller II’s cultural richness and Curtain Bible III’s calming elegance, Nesterra seamlessly blends creativity with functionality. Whether it’s Simplore’s understated luxury, Flawless Collection’s practical elegance, Silken Roots II’s modern sophistication, Urban Hides’ sustainable charm, or The Alchemist Tapestry’s global influences, each design reflects a commitment to meaningful living. With Ornate Drapes’ timeless beauty and Eclipse’s serene grace, every collection tells a unique story, weaving style, function, and individuality into every thread.
The brand’s products are known for their premium quality and sophisticated designs. Can you walk us through the process of selecting materials and designing new collections?
Nesterra’s premium quality products and sophisticated designs result from a meticulous process combining creativity, trend analysis, and personal choices. Our design journey begins with extensive research, including attending décor exhibitions worldwide to gather inspiration from diverse cultures, landscapes and trends in the global market. We source the finest qualities of inspiration, creating a world as individual as you.
Our collections, limited to 12 annually, tell unique stories, evoking emotions and enabling consumers to personalize their spaces. We carefully combine polyester, cotton and linen materials in our fabrics to remain committed to quality, innovation, and curating home furnishings that reflect you / your individuality.
With the home decor industry evolving rapidly, what innovations or trends do you foresee shaping the future of Nesterra and the upholstery and drapery segment in India?
As the home décor industry evolves and with the growing demand for eco-friendly options, Nesterra is investing in sustainable materials and production methods, reducing environmental impact while enhancing interiors. Going forward, Nesterra will incorporate the use of technology that will help to streamline the process of its consumers. By staying ahead of trends, Nesterra continues to innovate in upholstery and drapery, offering meaningful designs that enhance your homes. Our vision is of a world designed to reflect your individuality and your space in it. This isn’t our world, it’s yours. We’re just spinning the table.
