Setting the Beauty Scene in 2025: Huda Beauty Pops (and Slays) in India with its First Ever Pop-up at Select CITYWALK, New Delhi!

Share this on

Share on facebook
Share on twitter
Share on whatsapp
Share on email
Huda

Hold onto your makeup brushes, beauty lovers… because Huda Beauty has just dropped a serious glow bomb on India!
For the first time ever, the global beauty titan has set up an iconic pop-up experience at Select CITYWALK, New Delhi, in dazzling collaboration with Tira — and trust TheGlitz when we say, it’s every bit as glam, bold, and buzzworthy as you’d imagine. It’s not just a pop-up; it’s a full-blown beauty spectacle that’s setting new standards for fabulousness!

The spotlight of this glam-slam event?
The launch of the much-hyped Easy Bake Setting Spray… the latest, must-have addition to Huda Beauty’s cult-favorite Easy Bake family. Promising a jaw-dropping 18-hour makeup hold (yes, you heard that right — 18 hours!), this setting spray isn’t just another mist. It’s a full-on magic potion for a flawless, just-baked finish that refuses to budge, smudge, or dull down. Translation: your glam stays hotter than Delhi summers, minus the meltdowns.

Beauty Playground Goals

Huda

Stepping into the pop-up feels like entering a glossy, Instagrammable dream where Huda Kattan’s bold beauty vision comes alive.
Designed as an immersive playground for makeup mavens, the pop-up is packed with exclusive product trials, photo-ready corners, content-creating nooks, and enough sparkle to make even the most seasoned beauty influencer swoon. It’s a candyland where swatch meets selfie and play meets product, wrapped in the brand’s signature fierce energy.

Needless to say, Delhi’s fashionistas, beauty insiders, and Gen-Z trendsetters have wasted no time. The buzz is baking (pun intended) and the city is positively glowing about it.

When Beauty Royalty Shows Up…

The pop-up was graced by 75 of the capital’s top creators — beauty bloggers, influencers, makeup artists, and trend-shapers — who turned up in full glam to experience the magic first.
It wasn’t just a launch; it was a celebration — a glittering fiesta that had everyone’s stories, reels, and timelines lit. And now, the doors are officially open for all beauty enthusiasts to live their Huda Beauty dreams firsthand — but hurry, because the pop-up is only here till 4th May!

A New Era of Beauty in India

Huda

The launch is more than just a pretty face (pun absolutely intended). It’s a powerful nod to Huda Beauty’s deepening connection with its passionate Indian fanbase. Known for its fearless creativity, unapologetic inclusivity, and game-changing innovations, Huda Beauty’s move into experiential pop-ups in India signals a new chapter: one where beauty is bold, playful, and personal.

It also marks a huge win for Tira, Reliance’s beauty powerhouse, which has been rapidly redefining how Indian consumers experience global beauty brands.

Together, Huda Beauty and Tira are not just selling a setting spray — they’re serving an experience, an emotion, and a whole vibe.

TheGlitz Final Touch-up

Huda

Whether you’re a hardcore Huda fan, a beauty beginner ready to bake your look to perfection, or simply someone who can’t resist a good glam moment, the Huda Beauty x Tira pop-up is your beauty playground calling.
It’s not just about products — it’s about the power of self-expression, glow-ups, and fearless fabulousness.

From selfie-ready corners to must-try makeup hacks, it’s a glam lover’s paradise designed to unleash your inner icon.
Expect sparkle, sass, and a whole lot of “where-have-you-been-all-my-life” moments!

So, dust off those highlighters, perfect that pout, and strut into Select CITYWALK before the magic mists away…
…Because in the world of Huda Beauty, every day is a glam slam waiting to happen!
So get ready to bake, slay, and sparkle like the superstar you are — no filter needed.
After all, why fit in when you were born to shine brighter than a highlighter?
Glow hard, glam harder — and let every step you take leave a little trail of fabulous.
At the Huda Beauty x Tira pop-up, the spotlight’s not just on the products — it’s on you.

Share on facebook
Share on twitter
Share on whatsapp
Share on email

Tags

Related articles

At Phoenix Palladium, TheGlitz steps into a beauty experience unlike any other—where heritage meets high-glam and inclusivity takes centre stage. Fenty Beauty Ki Haveli, launched by Rihanna, isn’t just a pop-up; it’s a sensorial journey crafted exclusively for India, celebrating individuality, diversity, and self-expression through a distinctly Indian lens. At TheGlitz, we see this as more than a pop-up, a cultural moment. One that signals how beauty in India is evolving... And with Rihanna at the helm, it’s clear that this is just the beginning.
India's 'Eternal Dream Girl' Hema Malini has always had a way of elevating art into something deeply personal. ...And as I sat at the Science City Convention Centre Auditorium in Kolkata watching Hema Malini’s Draupadi, I realised this wasn’t just a performance I was witnessing... it was an experience I was feeling.
At Salone del Mobile 2026, where global design narratives unfold with striking clarity, TheGlitz finds itself drawn to a collection that speaks in whispers rather than declarations. Jaipur Rugs’ FACES is not merely a showcase, it is an experience, a meditative journey that translates the architectural philosophy of Kengo Kuma into something profoundly tactile. In a world increasingly driven by visual spectacle, this collection invites you to slow down, to feel, and to engage with design in its most intimate form.
It is within this sweltering, high-stakes environment that Pocari Sweat recently launched its 'Hydration for City Heroes' campaign in Pune through an on-ground hydration drive at the DCP Traffic Office, Pune – 2, Sadhu Vaswani Road, Camp, in the presence of 40+ traffic police personnel, distributing 3,000+ bottles to support those working in extreme outdoor conditions. Impressed by Pocari Sweat's Heroic Initiative, TheGlitz truly believes this is where thoughtful brand action meets real-world impact... quietly championing hydration as a necessity in the age of rising heat.
In an industry that thrives on constant reinvention, the very talented actor Aartii Naagpal’s return to Hindi cinema feels less like a comeback and more like a calling. With Shree Baba Neeb Karori Maharaj, she marks her first Hindi release in nine years... her last being Akshay Kumar's Holiday. But this isn’t just about returning to the big screen; it’s about returning with purpose, perspective, and a deeper sense of self.
In this candid and refreshingly honest conversation with Sumita Chakraborty, Founder and Editor-in-chief, TheGlitz, Deepti opens up about her directorial debut journey, the challenges of stepping into direction, directing her son, the unwavering support of her husband Sanjeev Sivan, who is an award-winning director himself, and the heart behind her film and shares the story behind Achappa’s Album, her creative process, and the emotional core that drives her storytelling. Read on...