Hold onto your makeup brushes, beauty lovers… because Huda Beauty has just dropped a serious glow bomb on India!
For the first time ever, the global beauty titan has set up an iconic pop-up experience at Select CITYWALK, New Delhi, in dazzling collaboration with Tira — and trust TheGlitz when we say, it’s every bit as glam, bold, and buzzworthy as you’d imagine. It’s not just a pop-up; it’s a full-blown beauty spectacle that’s setting new standards for fabulousness!
The spotlight of this glam-slam event?
The launch of the much-hyped Easy Bake Setting Spray… the latest, must-have addition to Huda Beauty’s cult-favorite Easy Bake family. Promising a jaw-dropping 18-hour makeup hold (yes, you heard that right — 18 hours!), this setting spray isn’t just another mist. It’s a full-on magic potion for a flawless, just-baked finish that refuses to budge, smudge, or dull down. Translation: your glam stays hotter than Delhi summers, minus the meltdowns.
Beauty Playground Goals

Stepping into the pop-up feels like entering a glossy, Instagrammable dream where Huda Kattan’s bold beauty vision comes alive.
Designed as an immersive playground for makeup mavens, the pop-up is packed with exclusive product trials, photo-ready corners, content-creating nooks, and enough sparkle to make even the most seasoned beauty influencer swoon. It’s a candyland where swatch meets selfie and play meets product, wrapped in the brand’s signature fierce energy.
Needless to say, Delhi’s fashionistas, beauty insiders, and Gen-Z trendsetters have wasted no time. The buzz is baking (pun intended) and the city is positively glowing about it.
When Beauty Royalty Shows Up…
The pop-up was graced by 75 of the capital’s top creators — beauty bloggers, influencers, makeup artists, and trend-shapers — who turned up in full glam to experience the magic first.
It wasn’t just a launch; it was a celebration — a glittering fiesta that had everyone’s stories, reels, and timelines lit. And now, the doors are officially open for all beauty enthusiasts to live their Huda Beauty dreams firsthand — but hurry, because the pop-up is only here till 4th May!
A New Era of Beauty in India

The launch is more than just a pretty face (pun absolutely intended). It’s a powerful nod to Huda Beauty’s deepening connection with its passionate Indian fanbase. Known for its fearless creativity, unapologetic inclusivity, and game-changing innovations, Huda Beauty’s move into experiential pop-ups in India signals a new chapter: one where beauty is bold, playful, and personal.
It also marks a huge win for Tira, Reliance’s beauty powerhouse, which has been rapidly redefining how Indian consumers experience global beauty brands.
Together, Huda Beauty and Tira are not just selling a setting spray — they’re serving an experience, an emotion, and a whole vibe.
TheGlitz Final Touch-up

Whether you’re a hardcore Huda fan, a beauty beginner ready to bake your look to perfection, or simply someone who can’t resist a good glam moment, the Huda Beauty x Tira pop-up is your beauty playground calling.
It’s not just about products — it’s about the power of self-expression, glow-ups, and fearless fabulousness.
From selfie-ready corners to must-try makeup hacks, it’s a glam lover’s paradise designed to unleash your inner icon.
Expect sparkle, sass, and a whole lot of “where-have-you-been-all-my-life” moments!
So, dust off those highlighters, perfect that pout, and strut into Select CITYWALK before the magic mists away…
…Because in the world of Huda Beauty, every day is a glam slam waiting to happen!
So get ready to bake, slay, and sparkle like the superstar you are — no filter needed.
After all, why fit in when you were born to shine brighter than a highlighter?
Glow hard, glam harder — and let every step you take leave a little trail of fabulous.
At the Huda Beauty x Tira pop-up, the spotlight’s not just on the products — it’s on you.