For those with a discerning taste for the finer things in life, TheGlitz says: Sobé Decor is the very pulse of opulence. Founded by the visionary Nivedita Jegadeesh in 2017, Sobé Decor is not just a brand – it’s a movement redefining the essence of luxury in Indian homes. With an unwavering passion for sustainable elegance, Sobé is a curator of extraordinary living spaces, where nature’s finest materials meet the craftsmanship of skilled artisans, resulting in pieces that are as much works of art as they are functional statements.

Sobé Decor’s roots trace back to 1999, when the company – then known as the Inter Asia Unit of Chit Chat Food Products Pvt Ltd – took its first bold step into the world of luxury. It was then that Noritake, one of the world’s most prestigious porcelain brands, was introduced to India, marking the beginning of a journey that would redefine the luxury home décor landscape.

Over the years, Sobé has evolved from a visionary distributor into an esteemed curator of globally renowned brands such as Bugatti, Falkenporzellan, Gloss, Tarii, Chinelli, and Samura. Each piece in their carefully curated collection tells a story of unparalleled craftsmanship, transforming ordinary living spaces into sanctuaries of elegance.

At the heart of Sobé Decor is Nivedita Jegadeesh, a seasoned luxury hospitality expert whose deep understanding of the Indian consumer and passion for bespoke décor gave birth to this now-iconic brand. With her unwavering entrepreneurial spirit, she has made Sobé Decor synonymous with sophistication, offering her clients a truly world-class experience. As she puts it, “Sobé Decor is not just about the product; it’s about creating an experience. We’re not just curating home décor—we’re curating a lifestyle.”

Driven by this vision of accessible luxury, Sobé Decor has made it a priority to expand beyond exclusive in-store experiences. Their online presence on platforms like Tata Cliq Luxe and Amazon makes it easy for luxury lovers across India to access their coveted collections.

For those who prefer the tactile pleasure of shopping in person, Sobé offers an immersive experience at its three exclusive showrooms in Chennai, Bangalore, and Hyderabad, with a new store opened in Gurgaon. These spaces are as much about the experience as they are about the exquisite products—each visit feels like stepping into a carefully curated world of luxury.

From elegant dinner sets that make every meal feel like a celebration, to sophisticated home accents that elevate the ordinary, Sobé Decor’s offerings are designed to transform every moment into something extraordinary. The brand’s meticulously crafted pieces—from the finest porcelain to the most refined glassware—bring an air of sophistication to the everyday, making luxury feel both attainable and effortless.

As Sobé Decor continues to expand, both online and offline, it remains at the forefront of a design revolution in India, where luxury is no longer reserved for the select few. With future plans to reach even more corners of the country, Sobé is poised to become a household name, synonymous with timeless elegance and modern sophistication. It’s not just about beautiful décor; it’s about a lifestyle where every detail is elevated, every moment is celebrated, and every space tells a story of unrivaled craftsmanship and luxury.

Sumita Chakraborty, Editor-in-chief, TheGlitz caught up with Nivedita Jegadeesh, Founder, Sobé Decor to know more about luxury decor trends, sustainability and more…

Over To Nivedita Jegadeesh, Founder, Sobé Decor

What are the key luxury home decor trends you’re seeing emerge in 2024, and how does Sobé Decor incorporate them into its collection?
In 2024, luxury home decor is embracing a minimalist yet opulent aesthetic, with an emphasis on rich textures, refined color palettes, and meticulously crafted details. There is a shift toward high-quality artisanal craftsmanship, with a focus on pieces that feel exclusive and embody understated luxury. At Sobé Decor, our collections reflect these trends, blending elegance with sophistication. For example, our Gloss crystal line exemplifies the beauty of refined design, incorporating international craftsmanship that adds a touch of luxury to any setting.

Sustainability has become a crucial aspect of luxury design. How is Sobé Decor balancing opulence with eco-conscious choices in its product offerings?
Sustainability is central to modern luxury, and Sobé Decor takes an eco-conscious approach by selecting products made with long-lasting, sustainable materials that minimize environmental impact. We prioritize brands with their own design and manufacturing units, allowing us to ensure both quality and sustainable production practices. Our collections are curated with longevity in mind, combining timeless design with materials meant to endure, creating pieces that are beautiful, functional, and eco-responsible.

As tastes evolve, how does Sobé Decor ensure its designs remain timeless while still staying ahead of the curve with contemporary trends?
To us, luxury means creating pieces that are both timeless and current. Sobé Decor achieves this balance by curating designs that speak to both classic beauty and contemporary elegance. Our Christina Oliver collection, for instance, incorporates on-trend asymmetrical elements within a classic floral embossed porcelain, ensuring the pieces remain relevant without sacrificing timeless appeal. Our approach combines heritage with innovation, staying a season ahead of trends to bring truly distinctive offerings that resonate with our clientele’s refined tastes.

Personalization is becoming increasingly popular in home decor. How does Sobé Decor cater to customers looking for bespoke pieces to make their living spaces uniquely their own?
At Sobé Decor, we understand that luxury decor is about bringing distinctiveness and character into each home. Our carefully curated collections feature exclusive designs and high-quality craftsmanship, ensuring that every piece makes a statement on its own.

With our rich variety of original designs, clients can find items that reflect their unique taste and elevate their spaces effortlessly. Our collections are thoughtfully chosen to offer an array of refined aesthetics, allowing each customer to express their individuality through our exclusive, beautifully crafted pieces.

With the rise of digital spaces, how do you see virtual home tours and augmented reality influencing the future of luxury interior design and Sobé Decor’s role in it?
Virtual tours and AR are revolutionizing how clients engage with luxury decor, allowing them to explore, visualize, and envision products directly within their own spaces. Sobé Decor embraces this shift through a dynamic e-commerce platform and active social channels that bring our unique collections to life online.

Our website offers an immersive experience with detailed visuals and insights, while our social media channels inspire and inform, connecting clients with the latest in luxury decor trends. By blending digital convenience with curated elegance, Sobé Decor is making luxury more accessible, inspiring, and engaging than ever before.