Dr. Apratim Goel is not your regular white-coat-and-stethoscope kind of doctor. Yes, she’s one of India’s most respected and known aesthetic dermatologists, with over 25 years of experience and a star-studded clientele that trusts her implicitly. She’s a pioneer, a speaker on top global platforms, an innovator in laser technology, and the visionary founder of Cutis Skin Studio. But beyond her credentials, accolades, and clinic walls, there’s another side to Dr. Apratim Goel that makes her truly unforgettable: her zest for life.

Whether it’s a graceful twirl in a dance reel or an impromptu post showcasing her love for Bollywood dance, Dr. Apratim lives with infectious joy and creativity. She’s an unapologetic lover of Bollywood music and believes that everyone… yes, even doctors… should dance, laugh, and express themselves fully. Her social media feed is a delightful mix of aesthetic wisdom and rhythm-filled reels, and every post reflects her grounded, spirited energy.

…And somehow, it all makes sense. Just like aesthetic dermatology, where science meets artistry, Dr. Goel’s life is a beautiful balance of discipline and delight, of precision and passion.

Having known her for years, I, Sumita Chakraborty, Editor-in-chief, TheGlitz, can say this with certainty: Dr. Apratim Goel is as soulful as she is scientific, as real as she is radiant. Her story is one of courage, continuous learning, and the kind of self-belief that turns challenges into milestones. She’s built her empire brick by brick, often alone, often doubted, but with unwavering integrity and a whole lot of heart.

Today, Dr. Apratim doesn’t just transform faces, she uplifts people. …And yes, sometimes, she does it to the beat of a great song.

Over To Dr Apratim Goel, Founder, Cutis Skin Studio

What inspired you to pursue dermatology, and how did your time at KMC Manipal shape the foundation of your career in aesthetic medicine?

Dr. Apratim: My decision to pursue dermatology in KMC Manipal was not pre-decided or well-thought before. But once I joined the department, the whole atmosphere there was very inspiring. Where other departments had night duties and critical emergencies, we had largely elective cases.

I think today dermatology is a top-ranking branch of medicine. Dermatology appealed to me because it offered a rare blend of science and artistry… it was about treating what’s visible while understanding what’s not.

During my years at KMC Manipal, I was shaped not only by strong academics but also by a deeper understanding of people and their insecurities related to appearance. From the beginning, I’ve believed in a holistic approach. Often what shows on the skin is just a reflection of something internal, be it emotional, hormonal, or psychological. That sensitivity to the full picture began in those early days, and it has guided my practice ever since.

Launching Cutis Skin Studio was a significant milestone. What were some of the biggest challenges you faced as a founder, and how did you overcome them?

Dr. Apratim: When I started Cutis in 2004, aesthetic dermatology wasn’t widely accepted or even understood in India. For me, the challenges were many: I was a single woman, alone in Mumbai and there was absolutely no help from fraternity as well. It was a struggle in all aspects: how to interview the staff, how to deal with them, train them, how to handle fussy clients, how to keep business afloat?

Everything was a challenge. It took me 5 years to literally make some profits and I paid back my loans only after 7 years. All this time, my family stood like a rock with me. However today, my mantra is what Richard Branson says: “Take care of your staff and they will take care of your clients”.

Of course, I have made mistakes, and I have failed many, many times. I have trusted the wrong people, bought wrong technologies and lost good people. But then it’s a constant learning process that goes on to get better and better.

People thought of skincare as either medical or indulgent, with no in-between. One of my most profound moments came when a patient told me, “I’d even take a bank loan for my skin treatment… my diamonds and property will stay behind, but my skin goes with me.” That deeply moved me and reinforced why this work matters.

Another challenge was building a team that believed in this vision. I’ve always resonated with Richard Branson’s philosophy: “Take care of your staff, and they’ll take care of your clients.” From the start, I invested in training and empowering my team – therapists, doctors, and support staff. Today, that culture of care is at the core of Cutis’ success.

With over 25 years of experience, how have you seen the landscape of cosmetic dermatology evolve in India, and how have you adapted to or led those changes?

Dr. Apratim: Cosmetic dermatology in India has transformed from a niche luxury to an essential form of self-care. The demand has grown, and so has awareness. Today all age groups feel a need to have glowing skin and reach out.

Skin care in men is evolving. With almost all technologies available in India today, our wannabees are not just flying abroad to do treatments. They seek them out in India.

How I have adapted: I have constantly changed myself as in learnt new treatments, products, incorporated in my practice and continue to do so. My patients trust me so much that it keeps me on my toes.

So often my patients travel to London or Dubai, and they see or experience some technology, and they come back and insist on me getting that to Cutis. And that is what my secret to new learnings is.

However, while the market exploded with new technologies and quick-fix solutions, I’ve stayed rooted in empathy and science. I’ve always believed in understanding the patient as a whole person, not just treating a pigmentation spot or a wrinkle, but understanding the stress, self-image, or even the hormonal triggers behind it. This philosophy has helped me not just adapt to change, but lead it in a responsible, ethical way.

Being named Elle’s Skin Expert 2023 is a huge honor. What does this recognition mean to you personally and professionally?

Dr. Apratim: With so many paid useless awards calls every day, I initially did not believe this. I thought it’s a prank. However, they were very professional and told me the reasons why it was “ME”. So what it felt: gratitude and only gratitude. I am so humbled by all the love my clients and industry has showered on me. Thank you everyone. It was incredibly validating, both personally and professionally.

Personally, it felt like a quiet acknowledgment of the countless hours, decisions, and emotions poured into my practice. Professionally, it placed aesthetic dermatology where it deserves to be… as a respected and empowering field. It also showed that compassion and credibility still matter in a world chasing trends.

You’re known for pioneering laser therapies and anti-aging treatments in India. Could you share a breakthrough moment or innovation that stands out in your journey?

Dr. Apratim: Thank you. I agree that my first love is Lasers. I can’t think of one specific moment right now, but technologies excite me endlessly and then I get obsessed about them. Research, and see whether it will add value to my patients and if answer is YES, I try to get it.

I am proud to say that dermarollers, HIFU, scientific facials, Fractional lasers and now the fibreoptic Endoliftx, Cutis is at the forefront of innovation. I am no one without my technologies. They are my tools to work. But beyond the tools, the breakthrough for me was in mindset… helping people understand that aging gracefully is about restoration, not alteration. It’s about helping someone look like the best version of themselves, not someone else. Every time a patient walks out with renewed confidence, it feels like a breakthrough.

As someone who often speaks at international conferences, how do you see Indian aesthetic dermatology being perceived globally?

Dr. Apratim: Indian aesthetic dermatology has truly come into its own. We’re now seen as skilled, scientific, and sophisticated in our approach, especially when it comes to treating diverse skin types with precision.

Our strength lies in marrying global technologies with culturally sensitive care. I’m proud to represent that voice on international platforms and equally passionate about learning from others to bring the best back to India.

With pigmentation being the largest and commonest concern in my practice and in India in general, we are getting eyes globally now. There is a paradigm shift from injectables to rejuvenation and pigment control. That’s where we Indian doctors pioneer.

The problem with us is the lack of documentation. We do variety of cases which no other place in the world can, but we fail to document. That needs to be done to be ruling the global market

Your dancing reels on social media offer a refreshing glimpse into your personality. How do you balance the serious nature of medical practice with your creative, joyful side?

Dr. Apratim: Shukriya hosla afzaaye ka. Thank you. I am not a trained dancer. But I love to dance. It helps me keep fit and also relaxes me mentally.

However my trainer Kunal insists “ABCD” – Any Body Can Dance. I think people don’t know that I am an artist as well and I also love to cook, paint and draw. All doctors should dance , or sing or do something that makes them happy.

My viewers tell me I am getting better at dance now. So actually, dance is my joy activity. I do it just 2-3 times a week. The rest of the time, I do yoga, cook and paint.

So my practice is just an extension of my art. Dance is a new love in my life, and I cherish it deeply. It’s not just movement, it’s a way to express my artistic side.

Just like aesthetic dermatology is an art guided by science, dance gives me the same joy of creation and emotion. It keeps me grounded, playful, and connected to myself. I think embracing all facets of your personality, whether you’re in a white coat or dancing to Bollywood, is what brings real balance.

What advice would you give to young dermatologists, especially women, looking to make a mark in both clinical practice and the entrepreneurial side of aesthetic medicine?

Dr. Apratim: Think out of the box. Yes, aesthetic practice is a delicate blend of science and art topped with aesthetic sense. You need to develop all. And for that invest in all three.

I see so many young dermatologists attending 100’s of dermatology conferences, but not many understand that beauty conferences are equally important. For entrepreneurs, developing a business acumen, whether you like it or not is very important as well. It’s a life-long MBA with constant ups and downs.

Stay authentic. Don’t chase trends, build trust. And don’t hesitate to dream big. As women, we often think we need to choose between being a good doctor, a good mother, or a good businesswoman. But you can be all three and more. Surround yourself with a great team, empower them, and let your values lead your brand. Beauty fades, but impact doesn’t.

If there was a quote to describe you, what would it be?

“A pinch of passion, dash of creativity and whole lot of beauty. “

My mantra in life: Take care of your staff and they will take care of your clients.

What I have learnt in life: In life, never reduce your expenses, increase your income.”

– Dr. Apratim Goel