Gaurav Singh, Founder & Managing Director, Khadi Natural, atulya and Naturo & Orgo

TheGlitz 2025 Catalysts, Gaurav Singh, the dynamic and visionary Founder & Managing Director of Khadi Natural Healthcare, atulya, and Naturo & Orgo, is redefining the beauty and personal care landscape. A third-generation entrepreneur with a passion for natural, cruelty-free, and sustainable products, Gaurav’s leadership has catapulted his brands to the forefront of the industry.

In 2008, Gaurav launched Khadi Natural, a brand synonymous with trust and quality, offering skin, hair, and body care solutions grounded in natural and herbal ingredients. At a time when the personal care market was undergoing a transformative shift towards more conscious consumption, Gaurav’s foresight tapped into the growing demand for products that blend age-old Ayurvedic wisdom with modern formulations. Under his leadership, Khadi Natural became a household name, earning the loyalty of millions of consumers.

Not content to rest on his laurels, Gaurav envisioned a premium offering for consumers seeking luxurious yet sustainable personal care products. Enter atulya, a PETA-certified vegan brand that takes cruelty-free beauty to new heights. With ingredients sourced directly from farmers – think amla, bhringraj, hibiscus, black seed, and tea tree – atulya represents the next level in personal care, offering everything from skincare to wellness solutions. Its price range, starting from Rs.180/- to 599/-, targets those who desire premium experiences with the assurance of sustainable and ethical production.

But Gaurav’s ambitions didn’t stop there. Recognizing the booming demand for personalized and branded products in the personal care sector, he launched Naturo & Orgo, a premier private labeling and third-party manufacturing company. Specializing in natural, organic, and eco-friendly products, Naturo & Orgo serves as the backbone for businesses looking to bring their vision to life, from development and ingredient sourcing to packaging and regulatory compliance.

Gaurav’s vision for Naturo & Orgo is as revolutionary as it is timely. By marrying technological innovation with nature’s bounties, he’s committed to empowering ethical brands worldwide, ensuring that sustainability isn’t just a trend—it’s the future of beauty. Under his meticulous leadership, Naturo & Orgo has emerged as a trusted partner for global brands, thanks to its Cosmos Natural Certified, ultra-modern facility in Manesar.

“At Naturo & Orgo, we don’t just manufacture products; we bring brand visions to life with integrity, quality, and sustainability at the core,” says Gaurav. “Whether it’s Khadi Natural, atulya, or the many brands we partner with, our commitment remains unwavering—to shape a greener, more ethical future for the industry.”

A visionary at heart, Gaurav Singh continues to drive the personal care market forward, blending tradition with innovation to create brands that resonate deeply with today’s conscious consumers. His journey, from building Khadi Natural into a trusted household name to launching atulya and Naturo & Orgo, reflects not only his entrepreneurial spirit but also his dedication to crafting a more sustainable world—one product at a time. Read on…

Over To Gaurav Singh

As a third-generation entrepreneur, what motivated you to branch into personal care products with Khadi Natural, and how did your family legacy influence your approach to building a trusted and sustainable brand?

Gaurav Singh: As a third-generation entrepreneur, my journey into personal care products with Khadi Natural was deeply rooted in both passion and purpose. The decision to branch into personal care products was driven by the growing need for authentic, sustainable, and natural alternatives in a market saturated with chemical-heavy options. India has a rich heritage of traditional remedies and practices, and Khadi Natural represents this blend of timeless wisdom and modern innovation. It felt like a natural extension of our family ethos to create a brand that celebrated this legacy while catering to the evolving preferences of today’s conscious consumer.

With atulya targeting the premium Ayurvedic personal care segment, how do you balance luxury and affordability while maintaining the brand’s commitment to cruelty-free, vegan, and sustainable products?

Gaurav Singh: At atulya, our mission is to redefine luxury by making premium natural personal care accessible, ethical, and sustainable. Striking the right balance between luxury and affordability is a challenge we’ve embraced wholeheartedly, as we believe everyone deserves access to high-quality products that are both indulgent and responsible. Our approach begins with a deep respect for Ayurveda and Nature, combined with modern innovation. By sourcing ingredients directly from local farmers and focusing on indigenous botanicals, we ensure not only the purity of our products but also cost-efficiency. This allows us to offer premium formulations without compromising on affordability. Ultimately, we aim to inspire conscious choices by proving that premium Ayurvedic care can coexist with affordability, ethical practices, and sustainability. It’s this balance that defines atulya and sets us apart in the personal care industry.

What inspired you to expand into private labeling and third-party manufacturing with Naturo&Orgo, and how has the market’s demand for natural and organic products influenced the direction of this venture?

Gaurav Singh: The decision to expand into private labeling and third-party manufacturing with Naturo&Orgo was driven by a combination of passion for natural and organic products and a keen understanding of market dynamics. Over the years, we’ve witnessed a significant shift in consumer preferences toward clean, sustainable, and organic personal care solutions. This growing demand presented a unique opportunity to not only cater to our own brands but also empower other businesses to bring high-quality, products to the market.

Naturo&Orgo was born out of this vision—to create a platform that offers businesses, regardless of their size, the ability to access premium, sustainable, and customizable manufacturing solutions. By leveraging our expertise, we’ve been able to provide tailored solutions that align with our core values.

The rise in demand for natural and organic products has heavily influenced our approach. Today’s consumers are more informed and selective, seeking transparency, sustainability, and effectiveness in the products they use. Recognizing this, we’ve built Naturo&Orgo to be a partner that not only meets these expectations but also sets new benchmarks in quality and innovation.

Ingredient sourcing plays a critical role in the authenticity of your products. How does Khadi Natural, atulya, and Naturo&Orgo ensure that the ingredients are sustainably sourced, and what role do partnerships with farmers play in this process?

Gaurav Singh: Ingredient sourcing is the foundation of authenticity and effectiveness in our products, and at Khadi Natural, atulya, and Naturo&Orgo, we’ve made it a cornerstone of our operations. We believe that truly natural, Ayurvedic, and organic products start with high-quality, sustainably sourced ingredients that are not only good for consumers but also respectful of the environment and the communities involved in their cultivation.

This approach also allows us to nurture long-term relationships with these communities, providing them with consistent livelihood opportunities while promoting traditional farming methods.

For Khadi Natural, the focus is on preserving the authenticity of Indian Ayurvedic and natural ingredients. We collaborate with farmers who practice sustainable agriculture, avoiding synthetic fertilizers and pesticides, to ensure that the raw materials remain pure and potent.

At atulya, our emphasis on premium Ayurvedic and natural personal care demands the finest natural ingredients. By partnering with eco-certified suppliers and local growers, we ensure that every ingredient meets our strict standards of quality and sustainability.

With Naturo&Orgo, the goal is to empower other brands with ethically and sustainably sourced ingredients. We’ve created a robust supply chain that guarantees purity and sustainability, making it easier for our private-label and third-party clients to align with the growing demand for clean, natural, and organic products.

These partnerships with farmers play a crucial role in promoting sustainable agriculture and biodiversity. They enable us to source responsibly while giving back to the communities that nurture these ingredients. Beyond financial support, we also provide training and resources to help farmers adopt eco-friendly practices, ensuring that our operations leave a positive impact on both people and the planet.

Innovation is at the heart of your brands. How do you approach product development and innovation, and what role does technology play in enhancing the quality and sustainability of your offerings?

Gaurav Singh: Our approach to product development and innovation is deeply rooted in understanding our customers’ evolving needs while staying committed to our core values.

The process begins with extensive research—both into emerging consumer trends and scientific advancements. We collaborate with experts, from botanists to technologists, to ensure that each product is thoughtfully crafted, combining traditional wisdom with cutting-edge techniques throughout the supply chain.

Technology plays a pivotal role in enhancing both the quality and sustainability of our offerings. From precision extraction methods that preserve the potency of natural ingredients to leveraging AI-driven analytics for predicting consumer preferences, we use advanced tools to ensure our products meet the highest standards. Furthermore, innovations like QR codes on packaging allow us to offer transparency, enabling customers to trace the product’s journey and access detailed usage and sustainability information.

As the personal care market continues to evolve, what do you envision for the future of Khadi Natural, atulya, and Naturo&Orgo, especially in terms of global expansion and catering to conscious consumers who prioritize ethical, sustainable, and natural products?

Gaurav Singh: The future of Khadi Natural, atulya, and Naturo&Orgo is centered on redefining the personal care industry with a steadfast commitment to ethical, sustainable, and natural products. As conscious consumerism grows globally, we see this evolution not as a challenge but as an opportunity to lead the way.

For Khadi Natural, the focus will be on scaling its authentic Indian heritage and Ayurvedic principles to a global audience. By blending age-old remedies with modern formulations, we aim to position Khadi Natural as a symbol of India’s rich cultural and wellness traditions while maintaining sustainability at every step.

atulya, as a brand inspired by nature, will continue its mission to create toxin-free, eco-conscious products. We’re exploring innovative ways to integrate technology into our processes, such as AI-driven ingredient sourcing and carbon-neutral manufacturing

With Naturo&Orgo, the vision is to cater to the ever-evolving needs of the modern, ethical consumer. This brand will champion organic, small-batch production, and responsible sourcing practices, ensuring every product reflects uncompromised quality and care for the planet.

Global expansion across all three brands will be a key focus, with strategic partnerships and digital-first approaches to tap into new markets. Additionally, we aim to deepen our engagement with conscious consumers through initiatives like refillable packaging, eco-certifications, and educating our audience about the environmental impact of their choices.